With foresight and a strong belief in customer relations, Winnie Lawrence formed Lawrence Cleaning in 1983. She won lucrative contracts and set the bar high. ”We’re a traditional family-run business with a thoroughly modern outlook” she says proudly. Despite three retirements, Winnie is still involved at the splendid age of 82. “Cleaning is in my blood” she declares, “and I take immense personal pride in a job well done.” This explains her insistence on excellence throughout the business and upon building close relationships with clients – a commitment her son, Paul, shares.
He joined the company in 1989, driving the business forward on the growing reputation his mother began. “We’re all in awe at her energy and determination’ he beams. In 2001, Paul bought the business and is now Managing Director. His wife Debra is Sales Director, their son, Alex, joined the company in 2010 just before they moved into Dudley and is now Operations Manager– Including the indomitable Winnie, this marks three generations of family tradition.
Paul expanded the client base while continuing to offer personal service and bespoke services. “The family and all our workers are part of the same team,” he explains. “This is why I continue to work with staff, setting the benchmark for them to work to and ensuring our high standards are maintained.”
Demonstrating accountability for those standards, in 2010 Paul achieved Quality accreditation ISO9001 and Environmental accreditation ISO4001. In 2011 he moved the business and rebranded it. Together with wife Debra, they changed the corporate image and their website to better reflect the successful company Lawrence Cleaning had become.
Debra reveals that her focus “is to work in partnership with Paul, continuing to build the business by adding value to our services.” “The family will always maintain regular communication with clients, offer a fit-for-purpose workforce, enhance accountability and innovate to improve quality while still reducing costs” she promises. “This provides continuity and the best possible value for money.”
The secrets of their success
Offering commercial and office cleaning, school and public sector cleaning, carpet cleaning and window cleaning, janitorial/washroom supplies and grounds maintenance, the firm is certainly kept busy.
They boast a formidable list of longstanding employees and customers, the majority attained through referrals., continue to add new clients monthly whilst retaining existing ones.
RN Williams, Solicitors of Wolverhampton has been a client for 29 years and Distrupol has been with them for 27 years. They’ve looked after accountants Muras Baker Jones for 33 years. Senior Partner Martin Parker notes “Lawrence Cleaning have been our Contract Cleaners for the last 36 years, a recommendation in itself. They have a strong desire to ensure we are satisfied with the quality of the service given and the continuity of staff is most appreciated.”
Their solid foundation for continued growth and success include six core values : the firm’s strong family ethos, high standards in every aspect of the business, well trained staff -hired for a can do attitude, keen attention to detail, friendly personalised service, and the forging of lasting relationships.
Lawrence Cleaning is a true champion of local business in the West Midlands.
For more information about Lawrence Cleaning Ltd- visit http://www.lawrencecleaning.co.uk
sales@lawrencecleaning.co.uk Tel 01902 663727
